Master of Cermenoies |
Keynote Speakers | Panalists
Please note that the agenda is subject to change.
Policies for Collaborative Advantage
In our interconnected world, domestic policy decisions now have
international implications. As countries evolve from agricultural
to industrial to intellectual property economies, the policies and
the infrastructures that support them must also adapt to meet changing
needs. This first half-day of the conference features government
policy makers from both developing and developed countries. Members
and officials from international organizations will present their
views and work together to create openness and collaborative advantage
through the exchange of ideas. Emphasis will be placed on how these
ideas can ultimately build economic strength and societal benefit
Each of the following sessions will each feature a series of
panel presentations followed by an interactive discussion between
the panel and the audience. Audience participation in these discussions
is strongly encouraged.
Current Infrastructure: Reality vs. Myth
Current world trade, economic, legal, and even social infrastructures
combine to impact standardization. This panel examines how those
infrastructures can and do influence standardization and trade and
its ability to deliver collaborative advantage. It then discusses
the realties and myths of how international trade and standardization
organizations operate in light of these influential infrastructures
and the effect it has on different participants such as businesses,
industries, and Members including both developing and developed
ones. Topics for discussion may include:
- How can the World Trade Organization (WTO) contribute to
the integrity of multi lateral trade and the welfare of global
- How can international communities meet the challenges of
development in digital fields?
- How are international Standards Setting Organizations (SSOs)
improving their IP policies to address current IP issues?
- What potential cooperation opportunities exist among international
organizations such as those for trade and standardization?
- How can international organizations, aside from the WTO,
improve their infrastructures?
- How can SSOs facilitate the participation of developing
- How does openness need to be redefined to accommodate new
domestic and global market entrants and changing national
- What guidelines should national procurement policies adhere
to and how can they be supported through standardization activities?
Standardization for Collaborative Advantage
Standardization has traditionally been used as a tool for collaboration
and cooperation. Once used mainly by engineers to construct detailed
technical specifications or by governments to guarantee consumer
safety, standardization is now used strategically to create collaborative
advantage and favorable market conditions. This panel will focus
on how standardization can and is being used to gain collaborative
advantage for businesses, industries, nations, and geopolitical
regions. Topics for discussion may include:
- How do small and medium sized enterprises (SMEs), multinational
corporations, and state-owned enterprises/businesses that are
favored by governments use standardization
to gain collaborative advantage?
- How can and do industries work together to gain collaborative
advantage with other industries when technologies converge?
- How can industries join together to accomplish goals such as
creating larger markets?
- How do domestic or regional governments gain collaborative advantage
for their domestic industries through standardization?
- What evidence or examples exist that illustrate successful creation
of collaborative advantage through standardization?
- Has economic strength and societal benefit increased as a result
of current collaborative efforts? If so, how has it happened?
The Way Forward
This panel builds on discussions in the previous two panels. Panelists
will examine changes needed for standardization and those infrastructures
that impact it (e.g., legal, economic, societal, and trade) to meet
the needs of our economic world climate, political realities, and
business practices that exist today. Since not all topics can be
addressed, discussions will focus on the most timely and crucial
elements. Most importantly, the panel looks at how openness can
be guaranteed so that collaborative advantage, especially through
standardization, is maximized.
- How should international intellectual property rights (IPR)
be treated to facilitate market growth while still encouraging
- How should competition law and issues such as ex ante discussions
be altered to facilitate collaborative advantage and openness?
- Should, and if so how should, WTO’s definition of what
constitutes an international standard be updated?
- How should WTO Policies on standardization be updated
to create a more level playing field for new market entrants
and developing countries?
- How can the international standardization system be
improved to strengthen collaborative advantage? For
example, should voting policies be changed? Is it beneficial
to allow voting blocks or participant lobbying?
- How can the IPR policies of Standards Setting Organizations
be harmonized with national and regional legislation
activities, such as competition and IP law, to promote
international competition, efficiency, and social
- What is the role of government in leading these
- How can (and should) countries establish and
work through collective regional efforts (e.g.,
European Union, BRIC countries) to improve standardization
and other influential infrastructures?
- What role should businesses and SSOs play
in these changes?
This panel brings together the findings of the conference
to discuss potential leaders for changing standardization. Panelists
will examine whether it would be more effective for the standardization
industry or their members to lead efforts for change. They will
share their ideas on whether changes should be left to market dynamics
or should be government-initiated. Panelists may also discuss whether
international organizations such as the WTO should play a role in
strengthening standardization. Identifying changes that need to
occur within the standardization infrastructure and other influential
infrastructures is crucial to enabling openness, and thus collaborative
advantage. This conference moves beyond simply identifying elements
for change to discussing who should make those changes. The discussion
is based on the philosophy that standardization, conducted strategically,
especially in regards to collaboration and in an open, improved
infrastructure, results in building economic strength and benefiting
Topics that may be discussed include:
- What is the role of government in leading these necessary
- What role should international communities play in changing
- How can industries and individual businesses help to implement
identified areas of change?
- How can standards setting organizations lead changes that
will strengthen their industry?
- How can (and should) SSO members establish and work through
collective regional efforts to improve standardization and other
- How can the participants in domestic and international standardization
guarantee or at least promote openness?
- Who should lead identified changes that will improve collaborative
advantage for all?